Be Authentic.
I developed the Hippie Hibachi brand and visuals from the ground up, embodying their fun, peaceful, hippie spirit into the branding. I hand-drew all the custom illustrations and icons—from playful typography to organic elements—to bring their whimsical hibachi veggies concept to life. Overlaying my lively drawings onto vibrant photos, I crafted a completely bespoke and bohemian look staying true to their vision. My made-from-scratch artwork spotlights Hippie Hibachi's unique vibrant energy through this one-of-a-kind campaign.
It starts with an idea… or rather a four-year craving for an all-vegan hibachi meal.
Objective & Project Scope
To bring Atlanta its very first vegan hibachi spot - a place where we're flipping the script on traditional Japanese teppanyaki by making it 100% plant-based without losing any of the sizzle and showmanship that makes hibachi so special. We're creating crave-worthy dishes that'll have both vegans and non-vegans doing a double-take, all while keeping things clean and green with sustainable practices and organic ingredients. Our goal? To be the go-to spot in the Southeast where amazing food meets environmental consciousness, one veggie flip at a time.
Develop branding from the ground up
Work with Hippie Hibachi to create their ultimate vegan eatery
Share the story of vegan hibachi through images and illustrations
Create social content and signage for the big opening day!
Leave Hippie Hibachi with a functioning website and brand assets they can use for life or with another designer
